How is it like when you don’t receive enough orders?

We business owners often face these challenges where there is not enough or no sale of the products. The products are just kept and not used, such situations often results into demotivation of the owner. I, personally also faced the same situations quite a few times, where I felt like maybe I should just stop this business here. This is where your closed ones often help you, or few motivational videos may give you some courage and patience. As the key of a business is ‘patience’. I used to feel so crased that I often thought of stopping midway. Though this happens with every new small business where you have no goodwill in the market. For me it was quite lucky at the beginning, I got like 7 cakes orders at the first month, which gave me a lot of hope that I will succeed soon. But truth is earning money is not a easy game. A recent situation that happened was someone on social media pinned me that he was interested in my cakes and wanted to know more. That was the time when I haven’t received a single order for a month obviously that message gave me a lot of hopes that may be he wants to buy a cake. But, the person was literally playing here, he was not telling me properly of how the cake he wanted was there any designs in his mind or not, nothing. He was just keeping my messages on seen after requesting a couple of times he would reply. So I decided that lets not text or request him anymore and see what happens. And very surprisingly there was no message from his side ever again. Well that was my really worst experience with a customer. Or else other customers whom I got were really sweet and kind.